Study1_Raw.csv Codebook

NOTE 1:  Two columns are omitted from this data file to protect respondent anonymity.  First, Lucid provides a unique identifer for each respondent ("rid").  Second, Lucid provides survey administrators with the zip codes of respondents ("zip").  All other columns originally in the .csv file obtained by Qualtrics are included.

NOTE 2: The levels of the "Recent News" attribute pertaining to early voting contained an apostrophe that encoded as an incomprehensible character in the .csv file, and none of the available encodings for .R scripts would save in a way that preserved that character when reopened in order to recode the character in the course of the data preparation process.  As a result, we conducted a find-replace in that .csv that removed the apostrophe.  This is the ONLY change to any value made in the .csv file from when it was downloaded from Qualtrics and, to reiterate, was only made because no available encoding for .R scripts would save the character that needed to be recoded, such that were an end user to merely open the .R script and try to run it, the character would not be recoded successfully.

NOTE 3: When read into R, only the first of the three rows in the .csv file containing headers from Qualtrics is retained, so the below variable names reflect those headers in the first row

[Variable descriptions provided in order left to right as they appear in .csv file]

QUALTRICS-SUPPLIED VARIABLES
StateDate--Date/time at which respondent started survey
EndDate--Date/time at which respondent completed survey
Status--Qualtrics indicator for how checks for multiple responses were monitored
Progress--Value indicating the % of the survey the respondent completed
Duration--Number of seconds it took the respondent to complete the survey
Finished--Logical indicating whether the respondent finished the survey
RecordedDate--Date/time at which responses were recorded
ResponseId--Randomly-generated alphanumeric value to identify each respondent
DistributionChannel--Factor indicating how respondents entered into the survey
UserLanguage--The language in which the respondent took the survey

PRE-TREATMENT SURVEY RESPONSE VARIABLES
Q31--Whether respondents provided consent to participate in the survey
Q2--Respondent selections for the first attention check question (correct answers were "CNN.com" and "Yahoo! News")
Q45--Respondent ideology (seven-point scale ranging from "Very conservative" to "Very liberal")
Q45--Number of times respondent reported having gone on vacation in the past twelve months (six response options ranging from "I have not traveled for vacation" to "Five or more times")
Q46--Respondent text entry responses to a question asking them what factors are important to them when they decide where to go on vacation
Q38--Respondent selections for the second attention check question (correct answers were "Sparks Fly" and "We Were Happy")

CONJOINT TASK OUTCOME VARIABLES
Q62_1--Respondent rating of the first destination profile in the first conjoint task (five response options ranging from ("Not at all interested" to "Extremely Interested")
Q62_2--Respondent rating of the second destination profile in the first conjoint task
Q62_3--Respondent rating of the third destination profile in the first conjoint task
Q63--Respondent selection of which destination they most prefer in the first conjoint task (respondents can choose any of the three destinations or choose to not select)
Q259_1--Respondent rating of the first destination profile in the second conjoint task (five response options ranging from ("Not at all interested" to "Extremely Interested")
Q259_2--Respondent rating of the second destination profile in the second conjoint task
Q259_3--Respondent rating of the third destination profile in the second conjoint task
Q260--Respondent selection of which destination they most prefer in the second conjoint task (respondents can choose any of the three destinations or choose to not select)
Q262_1--Respondent rating of the first destination profile in the third conjoint task (five response options ranging from ("Not at all interested" to "Extremely Interested")
Q262_2--Respondent rating of the second destination profile in the third conjoint task
Q262_3--Respondent rating of the third destination profile in the third conjoint task
Q263--Respondent selection of which destination they most prefer in the third conjoint task (respondents can choose any of the three destinations or choose to not select)
Q265_1--Respondent rating of the first destination profile in the fourth conjoint task (five response options ranging from ("Not at all interested" to "Extremely Interested")
Q265_2--Respondent rating of the second destination profile in the fourth conjoint task
Q265_3--Respondent rating of the third destination profile in the fourth conjoint task
Q266--Respondent selection of which destination they most prefer in the fourth conjoint task (respondents can choose any of the three destinations or choose to not select)
Q268_1--Respondent rating of the first destination profile in the fifth conjoint task (five response options ranging from ("Not at all interested" to "Extremely Interested")
Q268_2--Respondent rating of the second destination profile in the fifth conjoint task
Q268_3--Respondent rating of the third destination profile in the fifth conjoint task
Q269--Respondent selection of which destination they most prefer in the fifth conjoint task (respondents can choose any of the three destinations or choose to not select)
Q271_1--Respondent rating of the first destination profile in the sixth conjoint task (five response options ranging from ("Not at all interested" to "Extremely Interested")
Q271_2--Respondent rating of the second destination profile in the sixth conjoint task
Q271_3--Respondent rating of the third destination profile in the sixth conjoint task
Q272--Respondent selection of which destination they most prefer in the sixth conjoint task (respondents can choose any of the three destinations or choose to not select)
Q274_1--Respondent rating of the first destination profile in the seventh conjoint task (five response options ranging from ("Not at all interested" to "Extremely Interested")
Q274_2--Respondent rating of the second destination profile in the seventh conjoint task
Q274_3--Respondent rating of the third destination profile in the seventh conjoint task
Q275--Respondent selection of which destination they most prefer in the seventh conjoint task (respondents can choose any of the three destinations or choose to not select)
Q277_1--Respondent rating of the first destination profile in the eighth conjoint task (five response options ranging from ("Not at all interested" to "Extremely Interested")
Q277_2--Respondent rating of the second destination profile in the eighth conjoint task
Q277_3--Respondent rating of the third destination profile in the eighth conjoint task
Q278--Respondent selection of which destination they most prefer in the eighth conjoint task (respondents can choose any of the three destinations or choose to not select)
Q280_1--Respondent rating of the first destination profile in the ninth conjoint task (five response options ranging from ("Not at all interested" to "Extremely Interested")
Q280_2--Respondent rating of the second destination profile in the ninth conjoint task
Q280_3--Respondent rating of the third destination profile in the ninth conjoint task
Q281--Respondent selection of which destination they most prefer in the ninth conjoint task (respondents can choose any of the three destinations or choose to not select)
Q283_1--Respondent rating of the first destination profile in the tenth conjoint task (five response options ranging from ("Not at all interested" to "Extremely Interested")
Q283_2--Respondent rating of the second destination profile in the tenth conjoint task
Q283_3--Respondent rating of the third destination profile in the tenth conjoint task
Q284--Respondent selection of which destination they most prefer in the tenth conjoint task (respondents can choose any of the three destinations or choose to not select)

POST-TREATMENT DEBRIEFING & RESPONDENT DEMOGRAPHICS
Q100--Respondent indication that they want their data removed after receiving debriefing materials (prompt asked them to type "REMOVE" if they wanted their data removed)
age--Numeric value representing respondent's age (recorded by Lucid pre-treatment)
gender--Numeric value indicating respondent's gender (1=Male, 2=Female) (recorded by Lucid pre-treatment)
hhi--Ordinal value representing respondent's household income (24-point scale that bins income, ranging from 1=Less than $14,999 to 24=$250,000 or more; missing values coded as -3105) (recorded by Lucid pre-treatment)
ethnicity--Numeric value representing respondent's ethnicity(1= White, 2=Black, or African American, 3=American Indian or Alaska Native, 4=Asian***Asian Indian, 5=Asian***Chinese, 6=Asian***Filipino, 7=Asian***Japanese, 8=Asian***Korean, 9=Asian***Vietnamese, 10=Asian***Other, 11=Pacific Islander***Native Hawaiian, 12=Pacific Islander**Guamanian, 13=Pacific Islander***Samoan, 14=Pacific Islander***Other Pacific Islander, 15=Some other race, 16=Prefer not to answer) (recorded by Lucid pre-treatment)
hispanic--Numeric value representing respondent's Hispanic, Latino, or Spanish Origin (1=No , not of Hispanic, Latino, or Spanish origin, 2=Yes, Mexican, Mexican American, Chicano
, 3=Yes, Cuban, 4=Yes, another Hispanic, Latino, or Spanish origin *** Argentina, 5=Yes, another Hispanic, Latino, or Spanish origin *** Colombia, 6=Yes, another Hispanic, Latino, or Spanish origin *** Ecuador, 7=Yes, another Hispanic, Latino, or Spanish origin *** El Salvadore, 8=Yes, another Hispanic, Latino, or Spanish origin *** Guatemala, 9=Yes, another Hispanic, Latino, or Spanish origin *** Nicaragua, 10=Yes, another Hispanic, Latino, or Spanish origin *** Panama, 11=Yes, another Hispanic, Latino, or Spanish origin *** Peru, 12=Yes, another Hispanic, Latino, or Spanish origin *** Spain, 13=Yes, another Hispanic, Latino, or Spanish origin *** Venezuela, 14=Yes, another Hispanic, Latino, or Spanish origin *** Other Country, 15=Prefer not to answer) (recorded by Lucid pre-treatment)
education--Numeric value representing respondent's educational attainment (1=Some high school or less, 2=High school graduate, 3=Other post high school vocational training, 4=Completed some college, but no degree, 5=Associate's degree, 6=Bachelor's degree, 7=Master's degree, 8=Doctoral degree, -3105=None of the above) (recorded by Lucid pre-treatment)
political_party=Numeric value representing respondent's political party affiliation (1=Strong Democrat, 2=Not very strong Democrat, 3= Independent Democrat, 4=Independent-neither, 5= Independent Republican, 6=Other-leaning Democrat, 7=Other-neither, 8=Other-leaning Republican, 9=Not very strong Republican, 10=Strong Republican) (recorded by Lucid pre-treatment)
region--Numeric value representing the region of the US in which the respondent is located (1=Northeast, 2=Midwest, 3=South, 4=West) (recorded by Lucid pre-treatment)

CONJOINT ATTRIBUTES AND LEVELS
All remaining variables provide the attributes and the corresponding levels presented in each conjoint task in each profile.  These attributes and levels were processed by Qualtrics as embedded data from a .php file designed by the Conjoint Survey Design Tool 2.0.  Headers with two numbers indicate the name of the attribute, and headers with three numbers indicate the level for the corresponding attribute.  For headers with two numbers, the first number indicates the task, and the second number indicates the order in which the attribute appeared in the conjoint table.  For headers with three numbers, the first number indicates the task, the second number indicates the profile within the task, and the third number indicates the order in which the attribute appeared in the conjoint table.  For instance, variable F-1-1 indicates the attribute that appeared first in the conjoint table in the first task, and variables F-1-1-1, F-1-2-1, and F-1-3-1 indicate the values that were provided for that attribute for the first, second, and third profiles, respectively.